Texas & Gulf Coast Only · Form-on USA · ICP Framework v5
— Juston · Form-on NAM · Texas & Gulf Coast
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Every account has three scores: Fit (ICP match), Size (revenue potential), Winnability (access & likelihood to close). Priority tiers A/B/C derive from the average. Click any row to edit details, log notes, or update status. All changes save automatically. Use Export CSV for reporting to leadership.
Week 1: Marc (STVA) → Eric (EquipmentShare) → Melissa (OES Austin). All warm or friendly openers. Week 2: Kenny (OES Procurement) → James Evanicky (OES SME) → Brady (CMC peer). Week 3: Mitch (United Rentals) → James Woodruff last — hardest conversation, saved so a tough response doesn't color the tone of earlier pending messages.
Shared history
Former colleague at ScaffSource. Juston was partly why STVA knew who Marc was when the role opened. The former boss who fired Juston also fired Marc (mutual hatred). Strong peer-to-peer message — acknowledge the shared history directly. Product angle is complementary (STVA makes scaffold + posts; we make beams + aluminum props + panels; no overlap).
Recommended · Acknowledge history, then pivot
Marc — long time. Glad to see you landed at STVA as VP Sales, seemed like a matter of time after what happened at ScaffSource.
Quick update: I'm running Texas and Gulf Coast for Form-on USA now (Doka Group's formwork and shoring division). We carry H20 beams, aluminum props, panels — stuff STVA doesn't manufacture, so not stepping on your product line.
The angle I'd want to talk through: STVA has great scaffold + shoring post coverage, but your masonry customers through the MCAA Alliance probably need formwork accessories too. Worth seeing if there's a complementary play here.
Grab coffee or swing by sometime? Tomball's close enough I could drop by with some spec sheets. Would be good to catch up either way.
Marc — hey, been a while. Saw you landed at STVA as VP Sales — not surprised, honestly.
I'm with Form-on USA now, running Texas and Gulf Coast (Doka Group's formwork arm). We handle the H20 beam, prop, and panel side — stuff STVA doesn't make itself. Figured it was worth reaching out because there's a real complementary play here, especially with the MCAA Alliance expansion.
Want to grab lunch or coffee sometime? Tomball's a quick drive.
Marc, hey — saw you're VP Sales at STVA now. Congrats, that was overdue.
I'm running Texas/Gulf for Form-on USA (Doka's formwork division). Since STVA doesn't make beams or aluminum props, there's probably a conversation worth having on complementary product. Want me to drop by with some spec sheets, or send them over first?
VARIANTS:Recommended · Acknowledge history, then pivotCasual, lunch-firstShortest — peer to peer
Eric Tucker
Director of Sales, Texas·EquipmentShare·Texas
Connected 22 Jan 2020 (oldest connection of the batch, 6+ yr)
#2 · Week 16-year connectionTX territory
Long-standing relationship
Six-year LinkedIn connection. Role + territory match is exact — "Director of Sales | Texas" at a national rental house expanding specialty lines. No product pitch pressure, just a genuine catch-up with a business reason attached.
Recommended · Warm long-standing reconnect
Eric — been a while, hope all's well on your end.
Update on my side: I'm running Texas and Gulf Coast for Form-on USA now (Doka Group's formwork and shoring arm). We handle H20 beams, aluminum props, panels — both new and buyback inventory from Doka's global fleet rotation.
Given EquipmentShare's specialty-rental expansion and your Texas role specifically, figured there might be a conversation worth having. Lunch or coffee sometime when you've got a window? Happy to catch up either way.
Hey Eric, long time. I'm now with Form-on USA (Doka Group's formwork and shoring division), running Texas and Gulf Coast.
EquipmentShare's been expanding specialty rental lines pretty aggressively and your Texas role is the perfect point of contact. Worth a call or coffee to explore whether formwork and shoring fit into what you're building out?
Hey Eric, been a while. Now running Form-on USA's Texas/Gulf territory — Doka Group formwork. With EquipmentShare expanding specialty rental, might be a fit. Catch up over coffee sometime?
Branch Manager·OES Equipment·Austin TX (~2h 45m from Spring)
Unknown connection date
#3 · Week 1Austin TXBranch-levelParallel to James W + Kenny
Branch-level entry to OES
Austin branch of OES Equipment (DPR subsidiary). Branch managers often have stocking discretion independent of national procurement. Transparency about parallel outreach to James Woodruff and Kenny Matula matters — OES is small enough that people compare notes.
Recommended · Drop-by friendly · Austin next visit
Hey Melissa — hope you're doing well. Heads-up: I'm also connecting with James Woodruff and Kenny Matula on the national side at OES, but figured I'd reach out to you directly on the branch side.
I'm running Texas and Gulf Coast now for Form-on USA (Doka Group's formwork and shoring arm). We do H20 beams, aluminum props (6 kip and 8.5 kip), panels, accessories — new and used from Doka's global fleet rotation. Could be useful for the Austin branch depending on what your customers are asking for.
I'm in Austin every few weeks — want me to swing by and drop off some spec sheets? Or if it's easier, happy to send them over by email first so you can take a look on your own time.
Hey Melissa, hope you're well. Reconnecting in a new role — I'm now running Texas and Gulf Coast for Form-on USA (Doka Group formwork and shoring).
I'm also reaching out to James Woodruff and Kenny Matula on the national side, but wanted to hit the branch directly too since decisions around what actually gets stocked usually sit with you more than HQ.
I'm in Austin fairly often — want me to drop off some spec sheets next time I'm over? Or email them first if that's easier.
Hey Melissa, now running Texas/Gulf for Form-on USA (Doka Group formwork). Also connecting with OES national side but wanted to reach out branch-direct too. I'm in Austin every few weeks — want me to drop off spec sheets next time? Or email them first if simpler.
VARIANTS:Recommended · Drop-by friendly · Austin next visitBranch-level framingShortest
Kenny Matula
National Procurement / SME·OES Equipment·OES HQ (national role)
Send after James Woodruff (same week)
National procurement/SME at OES. Sent close to James Woodruff so the "parallel outreach" framing is true. Procurement people especially dislike feeling gone-around, so transparency up front protects the relationship.
Recommended · Transparent about parallel outreach
Hey Kenny — hope you're doing well. Heads-up: I'm also reaching out to James Woodruff this week, since formwork/shoring overlaps both your roles.
I'm now running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring division — new components plus buyback inventory from retired Doka fleets globally).
Given your role on strategic sourcing at OES, figured the conversation is worth having at your level too. We have real scale on H20 beams, props, panels, and accessories — both for OES's internal DPR spend and for the third-party customers OES serves.
Want me to send over the product overview and see if there's a fit? No rush on a call — you can tell me in email whether OES is open to new supplier conversations right now.
Hey Kenny — reintroducing myself in a new role.
I'm with Form-on USA now, running Texas and Gulf Coast (Doka Group's formwork and shoring arm). Procurement at OES is exactly the conversation I want to be in — we can supply both new components and buyback inventory from Doka's global fleet rotation.
Want me to send over the product overview and supplier information? Happy to do it by email first so you can review on your own time.
Hey Kenny, now running Texas/Gulf for Form-on USA (Doka Group formwork). Procurement at OES is a direct match for what we do. Want me to send over the product overview and supplier info?
VARIANTS:Recommended · Transparent about parallel outreachProcurement-focusedShortest
James Evanicky
OES Branch Manager / Scaffold SME·DPR Construction·Unknown branch — possibly Houston or Austin
Unknown
#5 · Week 2Scaffold SMEFlexible — email or drop-by
Rare dual role — scaffold expert + branch
His title combines OES branch management with scaffold subject-matter expertise — rare overlap. The message respects his expertise and offers both email and drop-by options depending on his location.
Recommended · Respect-his-expertise angle
Hey James — reconnecting in a new role. I'm running Texas and Gulf Coast for Form-on USA now (Doka Group's formwork and shoring division).
Scaffold SME plus OES branch management is a pretty rare combination — means you're exactly the person who'd know whether what we sell (new formwork components plus used/buyback scaffold from Doka's global fleet) fits what your branch actually needs.
Happy to send some spec sheets by email, or swing by if you're Houston-area. Your call on what's easier.
Hey James, hope all's good on your end. Wanted to reach out — I'm now running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring arm).
Your title jumped out — scaffold SME plus OES branch is exactly the overlap we live in. We do both sides: formwork components new, and scaffold and shoring on the used/buyback side from Doka's global fleet rotation.
Want me to send over some details? Happy to drop by your branch if you're local to Houston or Austin, or just email spec sheets over first if that's easier.
Hey James, now running Texas/Gulf for Form-on USA — Doka Group formwork + used-fleet scaffold. Scaffold SME + OES branch is exactly our overlap. Want me to send details or swing by if you're Houston-area?
VARIANTS:Recommended · Respect-his-expertise angleFlexible — offer both optionsShortest
Peer — CMC distributes Symons and Meva already
CMC already carries Symons Flex-Form, Symons Steel-Ply, MevaLite formwork, and 10K Frame Shoring. Brady is effectively a peer distributor, not a prospect for a wholesale line switch. Proper tone is peer-to-peer, leaving the door open for accessories and used/buyback inventory opportunities.
Hey Brady — hope you're well. Your title caught my eye given I'm now on the other side of the same business — running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring arm).
I realize CMC already distributes Symons and Meva so you're not exactly shopping for another formwork line, but there's always possibility on the accessories side and on the used/buyback angle where we move inventory from Doka's global fleet rotation.
More peer-to-peer than anything — I just like knowing the people running formwork and shoring at CMC in my territory. Want to grab coffee sometime if you're Houston-area, or I can send over what we carry and you can decide if anything's worth a longer conversation.
Hey Brady, reconnecting — I'm running Texas and Gulf Coast now for Form-on USA (Doka Group's formwork and shoring division).
Know CMC's already carrying Symons and Meva so I'm not pitching a wholesale switch. But there might be overlap worth talking through — accessories side, used/buyback inventory, and just keeping track of each other since we cover the same territory.
Want to grab coffee next time I'm near your office? Or email works if that's easier.
Hey Brady, now running Form-on USA's Texas/Gulf territory (Doka Group formwork). Know CMC already distributes Symons/Meva so not pitching a switch — more peer-to-peer and curious about the used/accessories side. Coffee sometime if you're Houston-area?
Temporary Structures and Long Term Solutions Expert·United Rentals·National — verify his territory
Connected 24 Apr 2024
#7 · Week 3Title matchNational role
Title is an exact match for what we sell
"Temporary Structures and Long Term Solutions Expert" is essentially the formwork/shoring buyer role at United Rentals. Title-based opener is honest and effective.
Recommended · Lead with his title match
Hey Mitch — hope you're well. Your title caught my eye — Temporary Structures and Long Term Solutions Expert is pretty close to exactly what we supply.
I'm now running Texas and Gulf Coast for Form-on USA, Doka Group's formwork and shoring division. We handle H20 beams, aluminum props (6 kip and 8.5 kip), panels, and associated accessories — both new and buyback inventory from retired Doka fleets.
United Rentals already has temporary structures in the catalog, so the question is whether there's room to expand that line or supplement it with our products. Want me to send over the product overview? Happy to drop it in email first so you can see what fits before we spend time on a call.
Hey Mitch — wanted to reconnect in a new role.
I'm with Form-on USA now (Doka Group's formwork and shoring division), running Texas and Gulf Coast. Given your focus on temporary structures at United, figured this was a conversation worth having — we can supply both new and buyback-fleet inventory in H20 beams, props, panels.
Want me to send over spec sheets to see if anything fits United's specialty rental catalog?
Hey Mitch, now running Form-on USA's Texas/Gulf territory — Doka Group formwork. Your Temporary Structures role at United is a direct fit for what we supply. Want me to send over the product overview?
VARIANTS:Recommended · Lead with his title matchReintroductionShortest
James Woodruff
National OES Shoring and Formwork·DPR Construction·National role
Connected 21 Jun 2023 — pitched before at ScaffSource and STVA
#8 · Week 3SEND LASTReal history — own it2000+/month at peak
Real history — own it
Pitched James props before at ScaffSource and STVA. Never closed — off-label brands were cheap enough but not right on weight/strength ratio, or he was price-shopping. He knows props cold from his Titan days, and was close to Titan and Ischebeck. Had a need for 2000+ props/month at peak. He has heard "new role, new product" from Juston before. The ONLY way this message works is to own the history directly and make it clear this product is actually different. SAVE FOR LAST — a curt "no thanks again" response could color the tone of earlier messages still pending.
Recommended · Direct — own the history
Hey James — I know, I know, another prop pitch from me in another new shirt. Hear me out for a second.
I'm now running Texas and Gulf Coast for Form-on USA — Doka Group's direct formwork and shoring division. This isn't the off-label stuff I had at ScaffSource or the manufacturer line at STVA. This is actual Doka Group engineering under our own label: smartPROPplus 20 at 6 kip, smartPROPplus 30 at 8.5 kip (both galvanized, hole numbering, crush guard on the 30), and smartPROPgo 20 — Eurex 20 basic equivalent, roughly 14% lighter than the Eurex basic.
Priced between the Chinese props you've seen and Ischebeck/Titan premium — not the cheapest, but the first time I've had a prop line I actually think fits what you've been trying to find. At your old volumes (I remember 2000+ a month at peak) the pricing math gets interesting.
Want me to send over spec sheets and a volume quote? You can tell me in five minutes whether the weight-to-strength curve is finally in the zone or not.
James — hey. New shop, new product line, different pitch than what I've brought you before.
I'm at Form-on USA now running Texas/Gulf. Doka Group's formwork and shoring arm — so when I tell you the Form-on smartPROPgo 20 is Eurex 20 basic equivalent and the smartPROPplus 30 holds 8.5 kip at any extension with hole numbering and crush guard, I'm telling you about a Doka-engineered product in our own catalog, not another off-label trying to punch above its weight.
I know you know props cold from the Titan days and I know the volume you used to run. What I've got now might finally be in the range where the math works for you. Want me to send over spec sheets and pricing? You can call it in five minutes.
James — I've pitched you props before and the numbers never worked. I'm now at Form-on USA (Doka Group direct) running Texas/Gulf, and I've got a prop line in my own catalog I think is finally in the zone: smartPROPgo 20 (Eurex 20 basic equivalent), smartPROPplus 20 (6 kip) and 30 (8.5 kip). Not the cheapest, but better quality-to-price than anything I've had before. Want me to send spec sheets and pricing?
VARIANTS:Recommended · Direct — own the historyTechnical — acknowledges Titan backgroundShortest — direct and honest
These are low-effort, single-contact messages for smaller targets. Send after your Week 1-3 sequence or as you have cycles. Each is a simple "want me to send over the product overview?" ask.
Robert Brewer
President·Brewer Equipment Co.
President-levelVerify business
President-level access on day 1. Company business type not yet verified — if equipment distribution/rental, add to dashboard immediately.
LINKEDIN MESSAGE
Hey Robert, hope you're well. I'm now running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring division). Saw we're connected on LinkedIn — wanted to reach out.
If Brewer Equipment stocks formwork, shoring, or access components for your customers, there's probably a conversation worth having on either new (H20 beams, aluminum props, panels) or used Doka-buyback inventory. If it's not a fit with what you distribute, no worries — just wanted to be on your radar.
Want me to send over our product overview so you can decide if it's worth a longer look?
Outside Sales at a Texas construction supply distributor. Diagnostic message — she can either route you to the branch buyer or tell you what they actually carry.
LINKEDIN MESSAGE
Hey Payton, I'm now running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring arm).
Trying to map out which Texas supply houses carry or are interested in carrying formwork and shoring components — H20 beams, aluminum props, panels, accessories. Wasn't sure if Sheffield's product line touches those categories, so figured I'd ask the right person.
Are you the right contact, or can you point me at whoever handles that side of the catalog? Happy to send over product info if it's worth a look.
Kyle Johns
Purchasing Manager·Southern Wall Systems
Named purchasingWall systems sub
Named Purchasing Manager at a commercial wall systems sub — exact title for the shoring/bracing buyer role on tilt-up erections.
LINKEDIN MESSAGE
Hey Kyle, now running Texas and Gulf Coast for Form-on USA — Doka Group's formwork and shoring division.
Wall systems work typically involves shoring and bracing during tilt-up and panel erection, and we supply H20 beams, aluminum props, and tilt-up bracing components across that whole category. Figured your purchasing role would be the right entry point.
Want me to send over spec sheets and pricing? Whether you're currently sourcing these elsewhere or haven't been, worth a five-minute look.
Nikki Caballero
Construction Materials Manager·Tesla
Gigafactory TXOwner-sourcing
Direct-to-owner sourcing role at a major industrial owner with Gigafactory Texas. Unusual — most owners rely on GCs to source. Single-touch exploratory.
LINKEDIN MESSAGE
Hey Nikki, I'm now running Texas and Gulf Coast for Form-on USA (Doka Group's formwork and shoring division). Your title caught my eye because direct-to-owner materials sourcing is rare — usually we work through GCs.
If Tesla's construction materials program touches formwork or shoring (H20 beams, aluminum props, panels, tilt-up bracing), there's probably a conversation worth having. If not, no worries — wanted to introduce myself and understand the scope of what you source directly.
Want me to send over our product overview? You can tell me in five minutes whether it's in scope or not.
Distributor & Supplier Drill-Down
BOND FORMWORK MODEL · MULTI-TOUCH TARGETS
Method. Filtered 1,685 LinkedIn connections for companies matching the Bond Formwork / OES Equipment model — firms that resell or distribute construction components on a repeat basis. Excluded service providers, direct end-users, and scaffold-erection shops. Surfaced 35 raw candidates, filtered to the genuine multi-touch targets below. All Tier 1 profiles have 3+ connections and warrant a 6-9 month relationship build.
Tier 1 · Multi-Touch Priority
DPR Construction + OES Equipment (same family of companies)
★★★★★15 combined connections · 8 decision-makers
GC Internal Supply ArmAustin + Dallas TX
The textbook example. 15 connections across DPR and OES including the exact title we need to find: "National OES Shoring and Formwork." This is the single highest-value multi-touch distributor target in the entire network.
OES Equipment is DPR's internal construction materials / formwork / rental arm (founded alongside DPR in 1990). Sources and distributes formwork, shoring, and accessories into DPR's Self-Perform Work program plus third-party customers. Branches in Austin TX, Dallas TX, Atlanta, Lakeland, Charlotte, Richmond, Phoenix, Raleigh-Durham.
Multi-Touch Approach
Treat OES as its own entity, not as a DPR subsidiary. Lead with James Woodruff (National OES Shoring and Formwork) — his title is the buyer role. Secondary: Kenny Matula (National Procurement/SME) at OES. Third: Melissa Perales (Branch Manager) for local Texas branch awareness. Fourth: James Evanicky (OES Branch Manager / Scaffold SME). Work all four in parallel — national + branch + procurement.
YOUR CONNECTIONS (15)
James Woodruff · National OES Shoring and Formwork (DPR)
Kenny Matula · National Procurement / SME (OES)
James Evanicky · OES Branch Manager / Scaffold SME (DPR)
Melissa Perales · Branch Manager (OES Austin)
Mark Dupree · Central Regional Leader (OES)
Tyler Brown · Regional Operations Leader (OES)
Rachel Pool · Sr. Regional Operations Lead (OES)
Robert Evanicky · Sales / Site Logistics (DPR)
Mason Davis · Project Executive, Self-Perform Work (DPR)
Scott Sass · Business Unit Leader (DPR)
Trevor Lundgren · Project Executive (DPR)
Teresa Aragon · Taking Care of People — Craft (DPR)
Hannah Lang · National Marketing & Communications Lead (DPR)
Xavier Lebron · Safety Manager (DPR)
Justin Gonzales · Safety Manager (DPR)
STVA Scaffold
★★★★6 connections · 4 decision-makers
Scaffold ManufacturerTomball TX
Houston-metro scaffold manufacturer. They make frame/system/tube-and-clamp scaffold plus their own 10k/25k/50k shoring posts — but they do not make H20 beams or aluminum props. Clean complementary product partnership conversation.
STVA manufactures own scaffold and shoring posts. Recently joined MCAA Masonry Alliance Program at Gold tier. Marc Nevel was formerly at ScaffSource (peer connection with Juston). The former boss who fired Juston also fired Marc.
Multi-Touch Approach
Marc Nevel (VP Sales) as primary — existing peer relationship. Framing is partnership — "you make scaffold and posts, we make beams and props, your masonry customers need accessories you don't manufacture." Plan for 4-6 touches over 2-3 months.
YOUR CONNECTIONS (6)
Marc Nevel · VP of Sales
Mike Czichos · VP of Engineering
Joey Ortego · Regional Sales Manager
Giovanna Matias · Logistics Coordinator
Hector Vela · Inventory Manager
Eugene Adams IV · Assistant Manager Supply Chain
United Rentals
★★★★9 connections · 3 decision-makers
National RentalVerify TX branches
Largest equipment rental company in North America. United Rentals' General Tool, Power & HVAC, and Trench Safety divisions already carry shoring components and scaffold accessories. Mitch Holt's title — "Temporary Structures and Long Term Solutions Expert" — is literally the person who buys formwork and shoring for the rental fleet.
Multi-Touch Approach
Mitch Holt first — direct role match. If Mitch is in a different region, fall to Branch Managers (Jennifer Harris, Regina Gil) and Territory Manager Alex Shirley. Key Account Manager Autumn Baker for the strategic relationship angle.
YOUR CONNECTIONS (8)
Mitch Holt · Temporary Structures and Long Term Solutions Expert
Jennifer Harris · Branch Manager
Regina Gil · Branch Manager
Autumn Baker · Key Account Manager
Alex Shirley · Territory Manager
Thomas Steele · Outside Sales Representative
Victoria Townsend · Outside Sales Representative
Demi Hopper · Outside Sales Representative
EquipmentShare
★★★★4 connections · 2 decision-makers
Tech-Enabled RentalTX Sales Dir.
Fast-growing national rental. Eric Tucker's title is "Director of Sales | Texas" — role plus territory match exactly.
Multi-Touch Approach
Eric Tucker first — role and territory match. Dale Lawrence (Regional VP) as escalation. Company actively expanding specialty rental lines; formwork and shoring are natural additions.
YOUR CONNECTIONS (4)
Eric Tucker · Director of Sales | Texas
Dale Lawrence · Regional Vice President
Nichole Havard · Territory Account Manager
Christine Welker · Territory Account Manager
Trekker Group (hand-off to Klaus)
★★★★3 connections · Klaus's territory
FW & Shoring DistributorFL/PR/Caribbean
Florida / Puerto Rico / Caribbean formwork and shoring distributor, family-owned since 1945. Both of their Formwork & Shoring Division Managers are in my network. Hand off to Klaus Haller.
Multi-Touch Approach
Message to Klaus: "I have three LinkedIn connections at Trekker Group — Jeff Bauer and Claudio Chavez both run Formwork & Shoring divisions, Micah Turner runs Access. Happy to make warm intros if useful for your Florida push."
YOUR CONNECTIONS (3)
Jeff Bauer · Formwork and Shoring Division Manager